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INTERREG project Transdanube Travel Stories

INTERREG project Transdanube Travel Stories

Ten partners from seven countries, including the Linz Tourist Board and WGD Donau Oberösterreich Tourismus GmbH, are involved in the new EU project “Transdanube Travel Stories” for sustainable tourism in the Danube region and want to charge the European lifeline with new stories and experiences with new, innovative strategies.

The two-and-a-half-year project, with a total volume of €1.82 million, builds on the results of its predecessor, Transdanube.Pearls, which was completed in 2019. The new project is about the development of innovative, so-called Danube narratives. Selected destinations and sights along a travel route will be linked into a story that can be experienced and promoted. The aim is to arouse interest in the Danube region as a tourism destination and to create a unique Danube memory.

The ten project partners, under the leadership of the Federal Environment Agency, are working hand in hand to make the Danube an experience in a sustainable way. The new narratives and stories are being developed under the leadership of the Linz Tourist Board together with experts from various fields. Based on this, travel offers for individual as well as group tourists will be developed. WGD Donau Oberösterreich Tourismus GmbH, as the coordinating body of the Danube Pearls network, will support the partners in both the development and the marketing of the products.

Projectpartners: 10 projectpartners from 7 countries Lead Partner: Umweltbundesamt Österreich
Duration: 1 July 2020 – 31 December 2022 EU funding programme: Interreg Donauraumprogramm
Programpriority: Environmentally and culturally aware Danube region Financial instruments: European Regional Development Fund (ERDF) Instrument for Pre-Accession Assistance II (IPAII)
Projectcode: DTP3-319-2.2 Projectakronym: Transdanube Travel Stories
Budget: 1,82 Mio. € EU-Cofinancing (85% of total eligible costs) ERDF: € 1.5 million IPAII: € 44,837.5


Recognising the extensive cultural and natural heritage, the Transdanube Travel Stories project aims to support sustainable tourism in the Danube Region through the implementation of innovative marketing concepts (new narratives/narratives) and sustainable mobility management tools.

New narratives and mobility management in combination with increased cooperation between stakeholders will provide the framework to better position the Danube as a unique sustainable tourism destination in the market. As a result, more European citizens will be able to experience Europe’s cultural and natural heritage in a sustainable way.

Project measures

  • Development of new and innovative narratives to promote the Danube macro-region as a tourism destination. Selected sights along an itinerary are linked to a story that can be experienced. In this way, interest is to be aroused and a Danube memory created.
  • Integration of mobility management tools (mobility managers, mobility plans) into the institutional structures in the participating cultural routes and networks as well as at the destination level in order to make it easier for holiday guests to experience the new narratives/narratives by means of environmentally friendly means of transport and thus limit the negative, transport-related consequences of the increasing number of tourists.
  • Establish tourism funds at destination level and improve thematic and institutional cooperation between the participating European Cultural Routes and networks in order to strengthen the cooperation of key stakeholders and jointly promote sustainable tourism in the Danube Region.

The project started in July 2020, so the first ToDos are already finalized.
The Transdanube Travel Stories have been written in cooperation with different experts, that were coordination the working groups and writing the stories. The texts are availabe in German and Englisch and are ready to inspire for experience-creation and finding travel-reasons along the Danube:

Trail #1
Danubian Europe: the discovery of a “liquid space” (by Márton Méhes, coordination/text)

Trail #2
Returning to the Last Danube: nature and mankind  (by Eszter Buchert, coordination; Zsófia Joó, text)

Trail #3
The Danube Adventure – Legions Heading for the Danubius The river that attracted cultures.
Or: A realm of thriving culture without borders (by Guido Pinkau, coordination/text)

Trail #4
“Cultural harvest” along the Danube: Art, music and architecture – a look at formative eras and their
influences, wealth, splendour and landmarks (by Andreas Rathberger-Reiter and Roland Kastler, coordination/text)

Trail #5
Danube Trade: The exchange of stories and goods (by Jörg Zenker, coordination/text)

Trail #6
Danube for the soul (by Dominik Heher, coordination/text)

Read peu à peu the stories in our blog.

More outcomes of the project and the different activities can be followed by ordering the project newsletter here. Or you follow the project website as mentioned below.


Umweltbundesamt Österreich Austria
Donaubüro Ulm/Neu-Ulm - represents the Danube.Pearls-Network Germany
WGD Donau Oberösterreich Tourismus - represents the Danube.Pearls Network Austria
Tourismsboard Linz - represents the Route of Emperor and Kings Austria
West Pannon Regional and Economic Development Public Nonprofit Ltd. - represents the Via Sancti Martini Hungary
Institute for Culture, Tourism and Sport Murska Sobota - represents the european route of jewish heritage Slovenia
Croatian Association for Tourism and Rural Development “The Village Membership Club” - represents Iter Vitis - the ways of wine Croatia
Association for promoting tourism in Oradea and its region - represents the Réseau Art Nouveau Network Romania
Danube Competence Center (DCC) - represents the Route of roman emperors and Danube wine Serbia
DANUBEPARKS – Danube River Network of Protected Areas - represents the network of protected areas along the Danube Austria




Project leavelet:

Danube Perls:

Iter Vitis:

Roman Emperors and Danube Wine Route :

Via Sancti Martini:

Jewish Heritage Route :

Réseau Art Nouveau:

Danube Parks:

Transdanube Travel Stories co-funded by the European Union (ERDF, IPA, ENI), Land Oberösterreich and Tourism Board Linz, Austria.

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